About Us

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Property Upsurge, Inc. is the leading boutique real estate firm in both management and sales of investment properties. Our company was founded by investors who were in search of a company that can locate and manage real estate investment opportunities. Today, we provide investors a complete solution for investing in real estate opportunities by partnering with us. This partnership provides the investor peace of mind knowing that their management company has vested interest in the success of their property. Our founders have twenty plus years in investment and management expertise and an astute understanding of every changing laws and customs. We know how to leverage our relationships to provide great value for our clients. We don’t just use boilerplate templates but rather apply critical thinking to all situations to insure we’re always performing at our best. An overwhelming majority of Property Upsurge’s units under management are still from the same clients that have worked with our founders from over two decades ago. Our mission is to be the most respected and sought after management and real estate brokerage company by owners, tenants, vendors and employees. We look forward to serving you soon.

Meet the Team


Yaniv Benaroya - President, Founder, Property Manager
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Yaniv Benaroya is the President and founder of Property Upsurge Inc., the leading boutique real estate firm in Contra Costa County. Yaniv has over $150 million in sales in just the past 10 years, which put him in the elite top 5% tier of agents in Contra Costa County.
Yaniv Benaroya, a Cal Poly graduate (2000), has enjoyed a remarkable career. His endeavors include a wide range of successful high and low price point pursuits in real estate, including residential, commercial and multi-family real estate sales, management as well as consulting.
Yaniv learned the real estate business as an investor. Successfully purchasing over 500 plus homes in several markets, Yaniv understands the in's and out's of real estate and knows how to position a property to achieve its maximum potential.
In 2007, Yaniv formed Property Upsurge Inc. to help investors and himself acquire, sell and manage properties for their portfolios. Since then, he has conducted over 300 plus transactions in Contra Costa County for both residential, commercial as well as multi-family properties.
Yaniv's local knowledge and his astute understanding of ever changing laws and customs are strong assets, which serve him well in reaching out to and attracting both buyers and sellers. His thorough knowledge and personal experience in financing and negotiating simple and complicated transactions have enabled him to provide excellent service to his many clients. Moreover, brokers and managers from competing company’s often call Yaniv for his opinion and expert advice.
Eric Huber - Vice President, Principal Broker
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Eric is an East Bay Area native having grown up in the Walnut Creek area and being a Las Lomas High School Graduate. Previous to joining forces with Yaniv at the start of 2010, Eric received his Business Administration Degree from Humboldt State University in 1994 and then went on to work growing Bricks and Mortar concepts.
When joining Property Upsurge both as Property Manager, Real Estate investor, and Principal Broker, Eric took his 25 years of commercial and residential construction background, his ability to motivate and manage teams of employees, and his knack for growing successful concepts to grow the management company and real estate investment firm many times over. With his fresh perspective on the industry, he has since put together a vibrant, motivated team, systems unique to the industry, and used his over 40 years of living in the Bay Area to help his clients get the best returns possible.
Sean Ferrari - Chief Financial Officer
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Sean hails from Reno, Nevada where he graduated from the University of Nevada, Reno with a Bachelor’s Degree focusing on Psychology and Accounting. He joined the Property Upsurge team in March 2016, bringing his knowledge of accounting practices and a drive to learn more to the bookkeeper position, which helped him quickly become the head of the accounting department. His greatest assets have always been his ability to adapt to changes, his thoroughness in auditing the accounting records, and his intense attention to detail. Combined with his experience in general ledger accounting, financial statement preparation, and analysis, he has been able to build and innovate on current procedures to increase efficiency and the accuracy of the accounting records.
Jaedon Carlisle - Accounting Analyst
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Jaedon Carlisle joined Property Upsurge in 2023 as an Accounting Analyst. Following his graduation from UC Davis, with a B.S. in Managerial Economics, he derived his professional experience from a range of career fields such as property management, mortgage lending, and municipal portfolio management. Although one is never through learning, he has developed a breadth of understanding regarding real estate management and finance. Leveraging his varied experience and passion for the industry, Jaedon hopes to contribute to the growth and refinement of the company while serving the renovation and vitalization of his community. In his free time, Jaedon enjoys sports, fitness, and quality time with his wife and family.
Justin Winstead - Staff Accountant I
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Justin is a Redding native that graduated from West Valley High School. Following graduation, Justin worked with many businesses in the greater Redding area to provide incredible service to this wonderful community. During this time, Justin received their Associate degree in business administration from Shasta College in 2017 and transferred to Southern New Hampshire University to obtain their Bachelor’s degree in Computer Science in 2023. In August 2023, Justin joined the team at Property Upsurge, providing excellent problem-solving skills and unique insights to this rapidly growing enterprise.
Noah Lefiti - Property Renovations Project Manager
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Noah Lefiti joined Property Upsurge in April 2019 as the area manager for Butte and Yuba counties. In this role, he is responsible for overseeing the day-to-day management and operations of properties in both areas. Noah has industry experience with collections, resident relations, and on-site management. Noah is passionate about customer service which attributes to his success with keeping current tenants happy while attracting new ones. In his spare time he enjoys playing sports and spending time with his family.

Bay Area Team

Emily Olvera - Area Property Manager, Bay Area
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Emily Olvera graduated from Sacramento State University with a degree in Business Communications. She then gained experience in marketing and operations management before pursuing her real estate license. After a year of preparation, she achieved her goal and transitioned into property management, where she thrives using her diverse skill set. Emily is dedicated to professional growth and excels in her chosen field of property management.

Butte Yuba Team

Marissa Ascencio - Area Property Manager - Butte Yuba Area
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Marissa is a highly motivated and results driven individual that was recruited to lead Property Upsurge's Butte-Yuba territory in September 2020. She is from Yuba City and is currently the Area Maintenance Manager for the Sutter, Yuba and Butte counties. She graduated from San Jose State with a Bachelor's Degree focusing on Spanish and Mexican-American Studies while simultaneously being employed as a flight attendant. Her unique environment has taught her to mitigate and manage a multitude of situations relying heavily on her prioritization, time management, morale, and professional performance.
Daisy Ramirez- Administrative Assistant - Butte Yuba Area
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Daisy Ramirez is a Nor-Cal native and joined Property Upsurge in April 2023. Her determination, creativity, and positive energy keeps her striving for success. Daisy possesses strong social media management and customer service skills making her equipped to take on any challenges. She graduated from Sacramento State University in Spring 2021 with a Bachelor’s in Public Relations. She is currently working on obtaining her real estate license to further her career. Daisy’s unique experiences have made her an important asset to the Butte-Yuba territory as an Administrative Assistant. In her free time, she enjoys working out, cooking, and spending time with her cats.

Shasta Team

Krista Gonsales - Area Property Manager - Shasta Area
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Krista joined the Property Upsurge team in August 2023, as the Shasta Area Manager. Having owned her own real estate brokerage in Kailua-Kona, HI she brings a wealth of experience in real estate management. This has resulted in a proven track record of success in managing operations, overseeing logistics, and developing strategic plans to drive growth and profitability. She demonstrates exceptional communication and leadership skills, dedicated to cultivating a cooperative and inspired team atmosphere. In her spare time she enjoys spending time with family, hosting parties and traveling.
Dakota Taylor - Applications/Collections Manager - Shasta Area
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Dakota joined Property Upsurge in February 2022 diving right into our Applications/Collections Department for our Shasta Area. In this role, Dakota focuses her time and dedication working directly with our current and potential tenants. She puts her passion for customer service first and is always willing to go above and beyond for our tenants, using great solving problem skills. Dakota is a big asset to our team as she is extremely efficient in processing our new applications and also ensures our tenants stay current on their rent. In Dakota’s spare time, she loves to go on adventures, and spend quality time with friends and family, and fur babies.
Kristofer Shoblom - Maintenance Manager - Shasta Area
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Kristofer is a semi-domesticated forest dweller who used to only occasionally venture into the city. Boasting a degree in Forestry from Humboldt State University, he is intimately familiar with the requirements of safely leading a timber operation and managing a forest. These skills transfer nicely into maintenance management, with its many simultaneous tasks, clients, and challenges. He likes returning to the forest during his free time.
Callie Jacobs - Area Inspection Manager - Shasta Area
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Callie has been with Property Upsurge since September 2022 as our Maintenance Coordinator for the Shasta area. Callie was born and raised here in Redding, California. Callie possesses a strong background of management and customer service. She has thrived in these fields through a positive attitude and motivated mindset. She firmly believes that you can accomplish anything you set your mind to. She is currently working on obtaining her Real Estate License as well as being a dog mom of two. In her free time, she enjoys her friends, family, and anything that involves being outdoors.
Ciara Ridley - Area Marketing Manager - Shasta Area
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Ciara has been with Property Upsurge since March 2022 as our Field Coordinator and has already proven herself an intense asset to our team. With a strong background in customer service, Ciara's upbeat and kind personality has been a game changer in our showings with prospective tenants. Ciara was born and raised in Redding, CA which gives her plentiful knowledge of our beautiful Shasta County and surrounding areas. On her free time she loves to travel and spend time with the people closest to her.
Lorenzo Keys - Area Leasing Manager - Shasta Area
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Southern California native, born in Los Angeles and raised in Fontana. He decided to venture up north to Redding, CA to continue his education by attending Shasta College while also playing basketball. After obtaining his AA degree in university studies, he transferred to Sonoma State and finished off with a Bachelor's in Sociology. Lorenzo joined Property Upsurge in February 2023 as a Field Coordinator/Leasing Agent. Self-motivated, team player, and being of service to the community is what he brings to our team.
Danise Plaza - Area Field Support Coordinator - Shasta Area
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Danise was born and raised in Redding, California. She has over 6 years experience working with customers and resolving concerns efficiently. In her spare time, she likes to (and plans to) travel all across the world, go to concerts, spend an abundance of time in nature, create art, and spend quality time with those she loves the most. Some of her favorite destinations to visit in Northern California are Mt. Shasta, the Redwoods, and Whiskeytown Lake. Joining the team in August 2023, she brings her vibrant energy to work & provides support to the ever-growing Shasta team.
Sophia Glass - Administrative Assistant - Shasta Area
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Sophia is a second year Business Administration major with hopes to get my MBA/JD and work as a corporate attorney. In her free time, she loves spending time with her four-legged best friend, Bailey, working out, and watching old rom-coms with her friends and family.
Kya Solorio - Administrative Assistant - Shasta Area
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Kya is a Redding, California native, with 8 years of hands-on experience in customer service. Currently, she's diving into the world of real estate, working towards obtaining her license. Juggling multiple jobs, Kya also shares her enthusiasm for dance through teaching. Her journey reflects a blend of practical expertise and a genuine passion for both professional growth and artistic expression, making her a notable presence here at Property Upsurge. Kya joined the Shasta Team in February of 2024 as an Administrative Assistant and is eager to be cross trained in all aspects of the job making her our jack of all trades.